Why is the continued popularity of offset printing continuing? Why is the continued popularity of offset printing continuing? Offset printing is a printing technology in which the ink from the printing plate is not transferred directly to the paper, but through intermediate cylinders, offset rollers. This form of printing is also called flat printing. Another difference between offset and other types of printing is that the image is straight, not mirrored. The principle of offset printing is very simple: first, the image is applied to the photosensitive layer of the printing plate, then the roll with the form transfers it to the offset roll, and from there to the paper. Currently, there are several ways to transfer images to the printing plate for perfect quality and clarity.

Offset printing – an advantage over other forms

Offset printing appeared over 100 years ago and immediately showed its undeniable advantages. As a result, today it is a powerful branch of industry, highly mechanized and highly automated, using all the achievements of modern science in its machines, devices, technologies and materials. At the same time, deep transformations of the offset method took place, one might say, immediately, because what are several decades against the background of the general development of printing. It is the excellent quality and color reproduction that have made offset printing the most popular method of printing all over the world. Even after the invention of digital printing, offset did not give way to priority, especially in the field of advertising printing.

Offset printing has several important advantages over other types of printing:

  • Any type of paper and any finishing method (lamination, selective varnish, punching, perforation and many others) are suitable for offset.
  • Highest print quality at low cost.
  • Ability to print high volumes without sacrificing quality.

Today, offset printing surrounds us everywhere, almost all magazines and newspapers, business documents and even banknotes are offset printed. Thanks to printing, a lot changes, because it is through sight that a person receives a lot of information. Methods such as stamping, offset and others allow you to attract the attention of buyers, partners, customers. This is an amazing opportunity to express yourself and make your business more successful. Despite the fact that many people receive information via the Internet, brochures, magazines and other products do not lose their relevance.

Why has offset printing become so popular in the printing industry?

This is due to important functions. If you compare offset printing with other methods, the clarity of the image applied to the material is striking. If offset is applied to large format posters, there is no doubt that they will attract a lot of attention and thus achieve their purpose. If brochures are printed, there will be much more buyers because they will be attracted to the design that you can’t take your eyes off of. Offset allows you to print any product in 1-3 colors, and even 4. It is possible to print with special paint compositions, e.g. gold. Sometimes UV varnish is used and this UV printing is very interesting. Printing is based on the use of different materials, it can be not only cardboard, but also plastic, newspaper and so on, and the required thickness is selected.

Offset printing allows you to make large print runs in a short time. This means there is no need to worry if you urgently need to produce and distribute a large number of brochures. They will be ready in no time, you just need to find distributors yourself. For high-volume printing, the cost is usually lower. Offset printing can be used to produce a variety of printing products. These can be promotional products, consumer products (notebooks, paper bags, envelopes, stickers, folders, stickers and notebooks, tags, gadgets), advertising and commercial printing (flyers, business cards, leaflets, calendars, postcards), multi-page products (brochures, magazines, catalogues, books), packaging and even plastic cards.

Offset printing – principle of operation

All devices for the provision of offset printing services operate on the basis of one technological principle. Its essence lies in the fact that the paint from the flexible form, which wraps around the cylinder, is transferred under some pressure to the rubber canvas, after which it transfers to the base material. The printing mold is designed so that the blank and printing parts are on the same plane, so the photo is appropriate. Before applying the paint, the form is covered with a special solution.

When printing catalogs, the mold is treated with an aqueous solution of rolled ink, after which, under the influence of some pressure, it comes into contact with a rubber plate. In turn, the plate begins to come into contact with the paper, which leads to the formation of an overprint. Although it requires a lot of preparation before printing magazines and any other product, the process itself with the help of offset is easy and fast. The advantages of this method are obvious. Some printing machines have a varnishing section with dispersion varnish. Varnish not only serves the beauty of printed products, but also protects them from minor mechanical damage. Just contact the offset printing house and you can be sure that the entire scope of work will be completed very quickly.


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